Little Bear’s Nursery

Introduction

Little Bear’s Nursery is a well-established childcare provider in the UK with a long history of providing high-quality care to children. However, the nursery’s website needed to be updated and reflective of its unique approach to childcare. Recognising the need for a more compelling online presence, Little Bear’s Nursery partnered with Bright to create a new website and implement a comprehensive managed marketing service.

The Challenge

Little Bear’s Nursery noticed changing audience perceptions that had impacted their brand reach. They wanted to refresh their online presence to align their brand with their key audiences effectively.

Little Bear’s Nursery’s website could have been more user-friendly and effectively communicated the nursery’s values and services. Additionally, the nursery had a limited social media presence and needed to be more actively engaged in SEO. As a result, the nursery struggled to attract new parents and did not fully utilise the power of digital marketing to reach its target audience.

The Solution

Bright developed a new website for Little Bear’s Nursery that is user-friendly, informative, and visually appealing for their target demographic. The website showcases the nursery’s ethos, facilities, staff, and childcare programs and includes a blog and contact forms.

In addition to developing the new website, Bright also implemented a comprehensive managed marketing service for Little Bear’s Nursery. This service includes:

• Branding: Bright developed a brand guide for Little Bear’s Nursery that helped to ensure that the nursery’s branding was consistent across all of its marketing materials.
• Creative: Bright understood Little Bear’s Nursery goals and translated them into bespoke creative content. This refreshed look reflects their core values and elevates their perception throughout their new prospectus and other marketing collaterals.
• SEO: Bright conducted keyword research and optimised the nursery’s website for search engines. The agency also built backlinks to the website and created high-quality content relevant to the nursery’s target audience.
• Social Media Management: Bright created and managed social media profiles for Little Bear’s Nursery on Meta (Facebook & Instagram). Bright also developed a social media strategy, artwork template, and bespoke content to align with the nursery’s marketing goals.
• Digital Advertising: Bright launched and managed effective trackable campaigns to generate unique and relevant leads for Little Bear’s Nursery’s unique target audience.

The Results

Since launching the new website and implementing the managed marketing service, Little Bear’s Nursery has significantly increased organic website traffic and social media engagement. The nursery has also attracted a significant number of new unique inquiries and has seen positive enrollment growth.

Conclusion

Little Bear’s Nursery’s partnership with Bright has been a resounding success. The new website and managed marketing service have helped the nursery achieve its digital marketing goals and significantly contributed to its overall growth.

Key takeaways:

• A user-focused, well-designed website is essential for any business that wants to succeed online.
• SEO, social media management, and branding are all crucial components of a comprehensive digital marketing strategy.
• Partnering with a digital marketing agency can help businesses to achieve their digital marketing goals.

Additional notes:

• Bright’s managed marketing service is a cost-effective way for businesses to outsource their digital marketing needs.
• Bright has a team of experienced digital marketing professionals who can help businesses of all sizes achieve their marketing goals.

 

Contact Bright today if you are a business owner looking to improve your branding and marketing.