New Nursery in Hertfordshire

Challenge:  

A new purpose-built nursery founded in 2022 in Hertfordshire looked to prove itself in a highly competitive market. The nursery school wanted to create a strong brand identity and reach potential parents in the area, along with a marketing strategy to help them meet their goals and stand out from the many other nurseries in the area.  

  

Solution:  

Bright offered a managed marketing service. The plan included the following services:  

• Development of a unique branding identity that was appealing to their target audience  
• Social media marketing management to reach potential parents online  
• Pay-per-click campaigns management  
• Print and OOH campaigns  
• Artwork creation for all digital and printed media  
• Website analysis and enhancement   
• Business and marketing consulting  

 

Results:  

As a result of the social media and marketing plan, the nursery school experienced the following effects:  

• Enrolment numbers increased by 35%
• Facebook page reach increased by 600% 
• Google ads conversion rate of 35.56% 
• Average CPC of £0.63 

  

  Conclusion:  

Bright’s Managed Marketing Plan was a success for the new nursery school. The plan helped to increase brand awareness, generate more leads, increase enrolment numbers, and stand out from their competitors in a challenging year for nursery groups. 

 

Here are some additional details about the marketing strategies used:  

• Branding identity: The branding was designed to be modern and inviting, reflecting the nursery’s values of education, creativity, and play. The branding identity was rolled out across all the school’s marketing materials, including its website, social media pages, and print advertising.  
• Consultancy: Their website was redesigned to be more user-friendly and informative. It now includes clear CTAs, a gallery of photos, and a contact form to generate leads. The website is also optimised for search engines so potential parents can easily find it.  
• Social media management: The nursery uses social media to connect with potential parents and share information about the school. The school now has a presence on Day Nurseries, Facebook, and Instagram.   
• Media buying campaigns: The school worked with local publications and directories to generate positive media coverage and increase awareness.  

  

These branding and marketing strategies helped the nursery school show a strong presence in their community and attract more parents. Contact Bright today if you are a business owner looking to improve your branding and marketing.