St. George’s Nursery

Challenge  

St. George’s Nursery is a leading childcare provider in Leicestershire. They were looking for a way to increase traffic to their website and generate more leads as they have acquired more nurseries and expanded their reach into Nottingham. They turned to Bright for help.  

  

Solution  

Bright created a comprehensive marketing plan for St. George’s Nursery. The project included a website redesign, CRM implementation, SEO, email campaigns, social media management, creative artwork for marketing collaterals, pay-per-click advertising, photography, and videography.  

As a result of the marketing strategy, St. George’s Nursery saw a significant increase in traffic to its website and social media engagement. They also generated more leads and increased their enrolment numbers.  

    

Here are some of the benefits that St. George’s Nursery experienced thanks to Bright:

• Increased traffic to their website from PPC and online events  
• Generated more leads through CRM implementation  
• Website redesign: The new website complements its brand end evolution with a fresh, user-friendly design.  
• SEO: The website was optimised for search engines to rank higher in search results.  
• Pay-per-click advertising: Digital campaigns to reach potential customers searching for childcare services.  
• Social media management with a new branding identity and a new video and photo library  
• Increased enrolment numbers  

  

Results:  

As a result of the branding and marketing plan, the nursery school experienced the following effects:  

Unique Website visitors increased by 582%

Enquiries increased by 47%

Conversion rates from enquiry to registration increased by 11% 

Website visits from Organic Social Media increased by 281% 

Conclusion:  

Bright’s branding and marketing plan was a success for the nursery school. Contact Bright today if you are a business owner looking to improve your branding and marketing.