Social Recruiting

Campaign Management

Up to 94% of recruiters now use social media to acquire talent. Our clients find that campaigns are a fantastic way to target passive and active job seekers.

Our service includes support in creating goal tracking in Google Analytics, enabling your organisation to track KPIs during the campaign and track the dropout rate of candidates at various stages of the recruitment process.

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Our recruitment campaign process

Our bespoke 7-step programme is developed based on data and has proven to bring success, for a wide range of roles.

Research
The build
Campaign approval
Creative stage
Campaign management
Reporting & Feedback
Improvement

Research

We will identify the right target audience groups for you, building the audience that must fill your role
We will create goals on Google Analytics to measure applications and analyse past data from your Google Analytics, if relevant
We will analyse previous client campaigns to see what worked best and what needs to be changed

The build

We build a target audience and find how different sponsorship budgets will affect the results e.g. CTR, clicks and goal completions.

Campaign approval

Different options for sponsorship and their estimated results are sent over to you. You then sign off on the budget to use and the final campaign dates.

Creative stage

Artwork is created by our design team or supplied by you. This is then proofed by the two of us, and the campaign is then set live.

Campaign management

We will constantly check the campaign. Tweaks will be made to the audience, keywords and messaging during the campaign if needed.

Reporting & Feedback

We will produce an end of campaign report is for your information and reference.

Improvement

Earlier campaign data from our clients is used to influence future campaigns.

And the process of ongoing improvement continues…

Customer satisfaction

We pride ourselves on our ability to build long lasting and meaningful relationships. In return we get exceptionally positive feedback from our clients.

"We have worked with Bright for a number of years on a number of campaigns, and we are always very happy with their professional and timely way of working. I wouldn't hesitate to recommend them."
James Cumming, FE Jobs